Lady Alopecia’s Complete Pura D’Or Review

Why the Lady Loves Pura D’Or

pura dor shampoo

Been looking for hair growth treatments for a while? Then you’ve probably come across more than one Pura D’Or review already. Or maybe you’ve spied one of those golden-labelled bottles in real life.

It’s a popular brand – and not just for those experiencing hair loss or thinning hair. Pura D’Or is great for everyone, really. Especially for those who want glossy-looking and healthy hair. Which includes a lot of people, aside from perhaps us baldies. 😉

But even if you don’t have much – or any – hair to begin with, I’d still recommend Pura D’Or’s range to cleanse and care for your scalp. I’ll get into the brand’s many benefits in a sec but basically, I love it because it’s affordable, it doesn’t contain a zillion chemicals and it makes many of those lovely oils I recommend for hair growth in addition to its very popular shampoos and conditioners.

In this post, I’ll talk about a few of my favourite natural Pura D’or treatments, the difference between them and where to buy them. 

Coming up:

Benefits of Pura D’or
Pura D’or Ingredients
Pros and Cons of Pura D’or
Side Effects of Pura D’or
Does Pura D’or Really Work?

Emma’s ‘not a doctor’ disclaimer
Hi there, I’m an alopecian, I’m not a doctor! Any advice I give is based on my own research and personal experiences. This site is however reader-supported. When you buy through external links, I may earn a tiny affiliate commission. Learn more here.

Top Pura D'or Products: A Quick Look

Anti-Thinning Shampoo

Moisturizing Biotin Conditioner

Organic Jamaican Black Castor Oil

Organic Argan Oil

Benefits of Pura D’Or Shampoo

In this review, I’ll focus mainly on Pura D’Or’s shampoo, simply because it’s their most popular product. And even though they make a few different shampoos now, it all started with the original: Pura D’Or Original Gold Label Anti-Thinning Shampoo. 

This organic-certified treatment is still one of the most popular hair loss shampoos around… even though it’s not actually a shampoo for hair loss – it’s more like a shampoo for thinning hair.

pura dor shampoo

Pura D'or Shampoo

The benefits of this baby are numerous and include:

Amazing Customer Reviews

Now, I know these numbers can be inflated through all kinds of nasty means but still…10,000 positive Pura D’or shampoo reviews on Amazon (and counting) is still pretty impressive! Most reviewers mention how it gives them smoother, silkier hair that’s soft to touch, and plenty of them mention how it helps with hair growth issues, too.

Healthier Hair

The gold label shampoo’s got superstar ingredients to offer the best possible hair care, whether you have a full mop or you just want a great scalp moisturizer. One of those ingredients, biotin, works to thicken each hair follicle – so your strands will be less likely to become brittle or dry, and less prone to snapping. Phew!

Eco-Friendly Ethos

It’s nice to be nice, right? Especially when we’re talking about being kind to the environment while being kind to our bodies. And Pura D’Or helps you do both – for instance, it’s organically certified and uses the most bioavailable botanical ingredients. Plus, it’s free from the compounds that get a bad rep, like sulfates, parabens and gluten, too. Yay!


It’s a great policy, right?! One of the things I really like about this brand is that they don’t make false promises. Just like my other favourite brand, Nioxin, they never claim to be “a hair loss shampoo”. Rather, they market their product as an “anti-thinning shampoo”; one that provides a better scalp environment so that regrowth may occur. So don’t expect miracles but do expect some serious moisture!

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What’s In It? Pura D’Or Ingredients

Again, I’ll focus on the gold label anti-thinning shampoo: it’s like the brand’s flagship product, if shampoos could be ships! 😉 The lovely brown bottle contains a tasty blend of 17 active ingredients, including premium oils and other botanical compounds. Here are 5 ones that are particularly nourishing for dry, damaged or frizzy hair… 

  • Biotin: This member of the Vitamin B family helps to thicken and strengthen the hair shaft, so it’s ideal for those who are perhaps deficient in Vitamin B and who might have thinning hair. In fact, a 2016 study showed that 38% of female test subjects who complained of hair loss, had a biotin deficiency.

  • Aloe Vera: Another natural ingredient that Lady Alopecia has gushed about in a previous post, this one is particularly great for reducing inflammation and providing moisture in the form of Vitamin E.

  • Red Korean Seaweed: Ok, admittedly I know less about this particular ingredient. But I have had seaweed baths before, and afterwards my hair and skin felt amazingly moisturised and soft!

  • Zinc Pyrithione: An ingredient that’s common to anti-dandruff shampoos, this is also used for the treatment of psoriasis or seborrheic dermatitis – conditions that may stem from a damaged scalp environment and are linked to hair loss.

  • Saw Palmetto: A superstar hair loss remedy that works as a DHT blocker and is active in the top alopecia shampoos, like Shapiro MD.

LA Says: I won’t bore you with the remaining 12 ingredients! But Pura D’Or includes more great natural ingredients like nettle, pumpkin seed oil, cedarwood, clary sage and cumin extract, which will further nourish your scalp for healthier hair. Many of these ingredients block DHT, too, in a natural way.

Can this particular aloe vera help my hair loss!?!
Look how much I love aloe vera. Sooooo much!

Pros of Pura D’Or

  • It’s actually twice as concentrated as most other shampoos with biotin
  • Block DHT in a natural way
  • All of the products smell great!
  • It’s affordable so you can stock up on a few treatments
  • Kind to the environment

Cons of Pura D’Or

  • For some people, especially those with oily hair, it may be a little too “heavy”
  • Results a little slower: 1-2 months before any real difference may be noticed

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Other Pura D’Or Products

If I was going to review every single product that Pura D’Or offers – and there are lots – I’d be here forever! But here are a few of its most popular ones, which you can check out in addition to the Gold Label Shampoo.

Best Pura D’Or Shampoos and Conditioners

  • Deep Moisturizing Biotin Conditioner: To be used with the Gold Label shampoo, this creamy conditioner, enhanced with aloe vera and argan oil, adds an extra level of nourishment without making your hair feel greasy. Best for dry or normal hair types, its key role is to de-tangle and de-frizz.


  • Professional Grade Shampoo & Conditioner: According to the company’s website, these products utilize “advanced PuraPlex™ technology to fortify thinning hair and provide maximum hydration for stronger, healthier-looking strands, with increased volume and shine.” I don’t know how true that is – but hey, no harm in adding a touch of salon luxury to your hair care routine!


  • Thin2Thick Shampoo & Conditioner with Apple Cider Vinegar and Castor Oil: Based on the recommendation of a friend, I’ve started rinsing my hair with apple cider vinegar after shampooing it. It does leave it lovely and shiny… but unfortunately, it stinks! Here’s a safer option. 🙂

Psst…If it seems a little out of your budget to buy direct from Pura D’Or, Amazon has a pretty good deal on the shampoo and conditioner set.

Pura D'or Shampoo & Conditioner Set

Best Pura D’Or Oils

  • Organic Castor Oil: Whether you use it as a carrier oil for overnight hair masks, or take advantage of the handy wand that’s included to help grow your eyelashes and eyebrows, this baby is your new secret weapon for hair growth.

  • Organic Argan Oil: You may already know how much I love this oil and its near-miraculous effect in terms of hair loss. If not, check out this post and come back to me when you’re done! 😉

  • Rosehip Seed Oil: 100% natural, this oil can reduce inflammation to foster a healthy scalp and support hair growth

  • Rosemary Essential Oil: As well as a range of other pure, therapeutic-grade essential oils (that you’ll need to mix with a carrier), this oil stimulates circulation to promote hair growth, while you enjoy its calming, grounding aroma. Mmmm…

  • Organic Jojoba Oil: If you’re making any of the hair masks with essential oils that I recommend in this post, you’ll need a good carrier oil. And jojoba is one of my very favourites – whether you’re using it on its own or mixing it with coconut oil or almond oil.

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Are There Any Bad Side Effects?

Good news: Nope! Unless you happen to have an allergic reaction to some of the natural botanicals (which is very rare), you won’t see any bad side effects to using Pura D’Or. And you can use it every day, if you like… it’s plant-based formula is pretty gentle so it won’t strip your hair of its natural oils. Phew.

If you do happen to be one of the few people who experiences mild scalp irritation or a change in hair texture (not in a good way), and if this still happens two weeks in, I’d switch to another product.

Common Questions

Because the ingredients are so natural, they may take a little longer than a stronger hair loss shampoo. But you should notice a difference after a month, if not sooner.

Final Thoughts: Does Pura D’Or Really Work for Hair Loss?!​

Full disclosure? I don’t think that any topical shampoo can miraculously boost hair growth on its own. Because hair loss depends on such a range of factors, including diet and lifestyle, that one shampoo alone can’t reverse this condition. Or at least, not in the long-term. 

However, I do appreciate that offering a healthier scalp environment means a BIG step in helping regrowth. Which is something that Pura D’Or can do in spades. 

The shampoo works to strengthen and volumize your hair from root to tip – reducing the chances of it snapping or breaking and, as a result, limiting hair loss. The conditioner moisturizes the scalp and brings down inflammation. While the oils boost blood flow; a very important point if you’re going to expect hair follicles to do their thing.

In conclusion, you might not see immediate results… But switching to Pura D’Or products will at least mean that you’re treating your head to natural, hair-boosting ingredients. Being kinder to it than whatever harsh chemicals are in your usual shampoo. And it’s all really affordable, too. 

For me, anyway, that’s reason enough to check it out!

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Psst: Do you use Pura D’Or? What are your favorite products, and why? Or maybe you’re not such a fan…either way, share your experiences below. I’d love to hear your thoughts!

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Emma in a bubble


Lady Alopecia

Alopecian. Yoga Teacher. Copywriter. Here to share information, offer support and show people the adventures that can lie in hair loss. I’m proud to have alopecia and I want to help others embrace their baldness, too!

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12 Responses

  1. Hello, thank you for your sharing. May I know is the gold label shampoo in transparent or opaque form? As I have oily scalp, so I tend to use transparent shampoo which helps in controlling the oil. I’m using Nioxin system 1 currently and would like to try Pura d’or for its more natural formula.

    1. Hi Mon,

      I’m so sorry for the late reply…I just had my first baby 2 months ago so it’s taken me until now to get back to comments! Thanks for your patience.

      Great question! So the gold label one is transparent, you’ll be glad to hear. So is the blue label one, actually…but the gold label has a 100% natural preservative system that’s plant-based (while blue label includes phenoxyethanol). So the gold label is even more natural! The conditioner for both is opaque but if you’re just going for the shampoo, that’ll be fine for oily scalps.

      Hope that helps!

  2. Hello! I’ve been searching for a positively reviewed and cruelty-free shampoo for hair growth/hair loss, and I’m happy to have found out about Pura D’or as well as your review of them. In your experience of purchasing their products, have you bought directly from their website ( If so, have you had a good buying experience with them (i.e., they actually shipped the order in a timely fashion, everything arrived, they have addressed any messages about your order)?

    I felt a little apprehensive about buying shampoo on Amazon, because there have been reviews stating the products people received were fake. So, I thought I should maybe buy directly from the manufacturer, but I have also read about some people’s experiences with other hair care companies, who never sent an order or didn’t send everything.

    Thank you for your help!

    1. Hi May,

      Thanks so much for your lovely feedback, I really appreciate it! I have bought from their website in the past, but also from Amazon. Most recently I’ve started ordering from iHerb – that’s where I got my Hair Thinning Shampoo one and their castor oil, too – and both arrived really quickly! It’s been a while since I went direct through the manufacturer (and I didn’t need any extra communication about my order) but I don’t remember having any problems…although perhaps nowadays, there will be COVID-related delays.

      I completely understand your concern about a) fake products and b) bad experiences with buying direct but I think you’ll be ok in this case. The main companies with autoship scams I’ve researched are Keranique and Shapiro MD – I think you should be ok with going directly through Pura D’Or if you like!

      Hope that helps, May!

      Wishing you all the very best,

      Emma 🙂

      1. Hi Emma,

        You were so kind and helpful to take the time to respond and answer my questions. It’s encouraging to hear that this company follows good practices. Thank you very much again. 🙂


  3. I’ve been using their shampoo and conditioner for a couple of years now. While I do not see a lot of new hair growth I do not see a lot of shedding either. I have read other reviews that it makes hair wiry, brittle and hard to comb out. I have the opposite affect. My hair is shiny, silkier and feels healthier. Love that their products contain no harmful chemicals and sulphates. I think the products are great. Haven’t tried any of the oils yet.
    Thank you for sharing your review.

    1. Hi Ramona,

      Thanks so much for sharing your experience! It’s great that you enjoy it and that it’s improved the texture and health of your hair. I agree, I love the fact that it’s totally natural…so even if it isn’t a ‘miracle hair loss treatment’, in my opinion, it’s a lot kinder to the scalp than many other products out there! I love their oils too, especially the castor one (although I’ve recently started with their argan one, too. 🙂 ) Thanks again for writing in!!

  4. I started using pura d’or shampoo and conditioner about two weeks ago and my hair is falling out faster. I’ve clogged the shower drain twice which used to only happen once or twice a year. Is this normal? Do you think i should continue using it?

    1. Hi Laura, I’m really sorry to hear that you’re experiencing more hair fall. While that didn’t happen to me when I started using it, it’s actually quite a common occurance when you switch brands…a lot of people who try things like Nioxin say the same thing. This is basically your scalp getting used to the new formula. It could also mean it’s kickstarting the ‘growth’ phase (anagen) so it needs to shed the old, dead hair first. However, this shouldn’t go on any more than 2-3 weeks. So maybe give it another week? Then if it doesn’t stop, try using it every 2nd day instead to see if that makes a difference.

      If the shedding persists and you’re getting concerned, I’d consider stopping with Pura D’Or. But like I said, this shedding is to be expected at this stage so try not to worry!

      Hope that helps xo

  5. Thanks a lot for your wonderful review of purador shampoo. I have been trying to keep my very thin hair and scalp as healthy as possible. I agree with your review I think the products are great.

    1. Hi Laurie! Thanks so much for your comment, and it’s great to hear you’re enjoying Pura D’Or shampoo! I love it anyway, and I also really like their oils, too (worth trying, if you haven’t already!) Thank you for sharing, and have a great day! 🙂

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