Hi, I'm Emma.

Genuine hair loss advice from an actual bald lady

Emma with Bad Hair Tshirt
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Welcome to

Lady Alopecia

I don't have much hair. And I don't really care.

This is me: a long-term alopecian. I know what it’s like to be scared. Frustrated. Ashamed. But I’ve learned that alopecia can be an adventure, too. And I’m here to help you through your own hair loss journey, whatever stage you’re at.

You see, since ditching wigs, shaving my head and becoming Lady Alopecia, I’ve never been happier. Every day, I “own” my condition – and I can help you do the same.

Alopecia is scary, right?!

But you're not alone. And I'm here to answer some of the zillion questions you might have! Such as...

What is
alopecia?

Alopecia is the medical term for hair loss. It’s not just a few strands in your hairbrush, though – it’s an autoimmune condition that involves excessive shedding, expanding bald patches and variable amounts of shame or anxiety.

What are the treatments?

There’s no quick fix for alopecia. No magic pills or special snake oils to sprout your hair. (Sorry!) Still, treatments do exist. Some focus on hair, others on immune system health to boost chances of regrowth. I give honest advice about them here.

How to live with alopecia

Good news: Just ‘cos your hair falls out doesn’t mean your life falls apart. There’s a very silver lining to each bald patch – it may take time to see it (it took me 15 years) but trust me,  it’s there! So take ownership of your alopecia, not the other way around. It can be the most empowering thing.

Nutrition tips for hair loss

There’s more and more research emerging about the link between the gut microbiome and autoimmune conditions like alopecia. It’s good news, really – that you can help your hair out with a few lifestyle adjustments, or by trying an “alopecia diet”.
Give your head a hug!

Headscarves for hair loss

OK, so I don’t flash my bald head every day. Sometimes I want to blend in, to protect my scalp from the sun, or to change up my style. Enter my ever-expanding collection of colourful headscarves: now for sale in lightweight bamboo, jersey cotton and sleek silk. Because Alopecia + Colour Therapy = One Happy Baldie. 

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