Routine Shampoo Review

My Take on the Luxury Shampoo

routine shampoo review

When you have extensive alopecia, it’s easy to neglect your scalp. To think, “well, I don’t have much hair, so why bother nourishing it?” and to use whatever products are cheapest.

Since losing most of my hair postpartum, I’ve been guilty of this! And although I used an amazing and gentle shampoo called Revita in the past to support my hair and scalp health, which stopped shedding in its tracks, I got lazy after having my daughter.

I didn’t order another batch of Revita and began using Dove soap on my head. (I wouldn’t recommend rubbing body soap on your head, unless it’s made of natural ingredients!)

It’s important to keep your hair follicles clear of build-up, to moisturize and hydrate without stripping your skin of its natural oils and to prevent hair loss from the root – only then can you expect regrowth. For this, you need a hair care routine.

In this Routine shampoo review, I’ll see whether this brand would be a good asset to your own hair care routine – and if not, the other brands I’d recommend. Enjoy!

Emma's 'I'm not a doctor' disclaimer

Hi there, I’m an alopecian, I’m not a doctor! Any advice I give is based on my own research and personal experiences . This site is, however, reader-supported. When you buy through external links, I may earn a tiny affiliate commission. Learn more here. I also keep the lights on by selling my own headscarves and alopecia merch.
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Quick Comparison: Routine vs Revita

routine shampoo bottle

Routine Shampoo & Conditioner with Rosehip

Revita shampoo bottle

Revita Hair Density Shampoo & Conditioner

My Fave

What are Routine Shampoo and Conditioner?

The Routine hair care brand offers a luxury hair thinning shampoo and a conditioner that supposedly has a superior formulation to other shampoo and conditioner brands. (And it’d want to – at $25 a bottle, this brand’s shampoo isn’t exactly cheap!)

However, it does contain great ingredients to prevent hair breakage and maybe even increase hair growth: with essential oils, fatty acids and “carrier oils” like argan oil and coconut oil, which work to nourish the scalp environment, improve hair texture and deeply nourish hair strands after environmental damage.

The Routine wellness shampoo range and Routine conditioner may sound like amazing hair care products. But can they stop your hair falling out? And what are the potential side effects?

As we’ll see, due to some of the ingredients involved, Routine shampoo might not be for everyone…

Key Ingredients & Benefits

On the surface, Routine shampoo and conditioner look like wonderful, all-natural hair care products from a trustworthy, cruelty free haircare brand. They contain proven ingredients for increasing hair thickness, preventing hair damage and even promoting hair growth.

Plus, both Routine shampoo and Routine conditioner are free from harmful chemicals like sulfates, parabens, synthetic stabilizers or color additives. (Psst…check out my top sulfate-free shampoos in this post!)

However, before you rush out and buy Routine shampoo, take a moment to examine the below ingredients properly.

Because while many of them are great for sensitive skin and can create a healthy scalp – which is essential for increasing hair growth – one or two of them might actually damage hair health and even lead to more hair thinning or hair breakage. Noooooo!

The vegan hair loss formula contains:

  • Biotin: Helps to support hair growth cells, to strengthen hair and improve hair quality – although biotin can cause nausea and skin rashes for those who have excess stores or a biotin sensitivity. So check with your doctor first!
  • Argan Oil: An antioxidant that protects, hydrates and nourishes hair follicles to minimize hair breakage, argan oil can restore damaged hair and improve hair quality.
  • Coconut Oil: Deeply moisturizing and hydrating, coconut oil improves hair texture, strengthening hair and replenishing damaged hair.
  • Aloe Vera: Aloe Vera is a wonderful anti-inflammatory that cools your scalp and adds much-needed moisture, without causing an oily scalp in the process.
  • Nettle Oil: Helps in hair regeneration by stimulating the scalp. Rich in silica and sulphur, nettle oil also nourishes and adds a natural shine to leave hair soft and hair moisturized.
  • Niacinamide: Also known as Niacin or Vitamin B3, this vitamin boosts blood flow to deliver even more nutrients, fostering a healthy scalp.
  • Saw Palmetto Oil: A natural DHT blocker with anti-ageing and anti-inflammatory properties, saw palmetto is a wonderful ingredient for tackling hormone-related hair loss and moving you into the growth phase of the hair cycle faster.
  • Caffeine: Another natural DHT blocker, which is the hormone associated with male pattern baldness. It also stimulates hair follicles and improves blood circulation to scalp – and, as this study shows, it’s almost as effective as minoxidil in stopping hair fall.
  • Proteolytic Enzymes: The only ingredients that cause me to question Routine shampoo – as instead of working to reduce hair loss and promote healthy hair growth, they could actually do the opposite. More on these potentially harmful chemicals in the “side effects” section.
Read More

Argan Oil for Hair Loss

Coconut Oil for Hair Growth

Aloe Vera for Hair Growth

Psst…You can choose a Routine shampoo and Routine conditioner with different scents: including Rosehip, Basil & Avocado, Cucumber and Unscented. Below are the full ingredients in their most popular option: Rosehip shampoo and conditioner.

For a breakdown of the other ingredients and the quantities, check out the FAQs section on Routine’s website.

Routine Shampoo Ingredients

Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Glycerin, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Pisum Sativum (Pea) Peptide, Polysorbate 80, Polyacrylate-33, Sodium CocoylIsethionate, Sodium Phytate, Guar Hydroxypropyltrimonium Chloride, Phenoxyethanol, Ethylhexylglycerin, Potassium Sorbate, Niacinamide, Panthenol, Caffeine, Biotin, Pyrus Malus (Apple) Fruit Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Organic Cocos Nucifera (Coconut) Oil, Argan Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Melaleuca Alternifolia (Tea Tree Oil), Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Tromethamine

Routine Conditioner Ingredients

Water, Organic Aloe Barbadensis (Aloe Vera) Leaf Juice, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Pisum Sativum (Pea) Peptide, Cetyl Hydroxyethylcellulose, Sodium Phytate, Organic Cocos Nucifera (Coconut) Oil, Organic Simmondsia Chinensis (Jojoba) Seed Oil, Argan Oil, Nigella Sativa Seed Oil, Tocopherol (mixed), Stearalkonium Chloride, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Niacinamide, Caffeine, Panthenol, Chondrus Crispus Extract, Biotin, Melaleuca Alternifolia (Tea Tree Oil), Pyrus Malus (Apple) Fruit Extract, Organic Helianthus Annuus (Sunflower) Seed Oil, Organic Urtica Dioica (Nettle) Extract, Serenoa Serrulata (Saw Palmetto) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Citric Acid

Emma with aloe vera

Routine Shampoo Reviews

The below reviews are absolutely glowing – about how Routine shampoo and conditioner can stop hair fall within a couple of weeks, improve hair thickness and hair quality… and result in hair growth pretty quickly, too.

But bear in mind, Routine shampoo isn’t available on Amazon or other retailers, just through the manufacturer’s website – so the only reviews I could find might be biased.

About 2 years ago, my hair started shedding a lot and I became concerned. Like really really concerned. I was using Sephora shampoos but my hair loss just got worse. Not only did my hair stop falling when I switched to Routine, but the conditioner made it soft and shiny. It is a bit pricey but your investment is worth it.

– Emily S

I was losing enough hair it affected my self esteem. Sorry, vain about my hair even at 74. So long story short, within 3 weeks of using shampoo, conditioner and oil, my hair is not falling out. My shower and hairbrush are clean. This is pretty amazing and I’ve told all my friends. I liked the way the shampoo and conditioner left my hair and I am used to using expensive hair products. Again, 3 weeks and obvious results in less hair loss, plus more hair volume. Thank you for a product that does what it claims!

– Jill B

Side Effects & Contraindications

So, are Routine shampoo and conditioner really as good as they sound? And is Routine shampoo safe for everyone to use or could it result in hair damage?

Well, at first, I thought the inclusion of proteolytic enzymes in Routine shampoo and conditioner was a good thing. Aftar all, they can enhance natural hair color and restore shine to, supposedly, leave hair smooth and vibrant.

But are these cosmetic benefits worth it? Because the way these enzymes work is by removing excess protein build-up from the scalp…and what if they actually take away so much of our essential hair proteins, that we wind up with MORE hair breakage, even thinning hair where we hadn’t experienced hair fall before?

As this study shows, an application of these enzymes on mice led to “intense degenerative effects of the hair follicle, such as detachment of the inner root sheath [and] cystic dilation of the hair shaft…implying impairment of their function”.

Yikes…as healthy hair follicles are pretty much essential in order to reduce hair loss and to promote hair growth, we definitely want to avoid anything that could cause them unnecessary damage.

There are a few other cases in which Routine shampoo and Routine conditioner mightn’t be the best choice for you.

Avoid Routine Shampoo and Conditioner if:

  • You have chemically treated hair or color-treated hair. Although the brand says their formula is “perfect for all types, including color treated hair”, it contains Sodium C14-16 Olefin Sulfonate – quite a powerful cleansing agent/surfectant that could cause your color to fade more quickly if you have dyed hair.
  • You have sensitive skin. Because even though Routine shampoo and conditioner contain great natural ingredients, I couldn’t determine whether or not their fragrances are synthetic. They might have additives that could trigger allergies, causing scalp irritation and even more hair loss – so you might want to look at all-natural paraben free shampoos like Revita instead. However, Routine shampoo and conditioner do contain tea tree oil, which can actually be very healing for the skin…so I guess you’d have to try it to see how they affect you!
  • You have very fine hair or thin hair: Again, although Routine shampoo can supposedly help hair thinning and promote hair growth amongst all hair types, the enzymes it includes might just be a little too much for already fragile hair. As can the surfactant I mentioned above – sure, it would be useful for cleansing the scalp but it might be just a little too harsh and actually have a negative effect on hair quality, leading to more hair loss.
  • You have oily hair: While I love the various oils that Routine shampoo and conditioner contain in their vegan formula, I’m not sure these products are indeed good for all hair types: like for those with oily hair. Not that they’ll do your hair damage but if your locks are already prone to getting greasy, maybe there’s simply too many oils going on and they could just end up weighing your hair down…with the kind of shine you don’t want.

Alternatives to Routine Shampoo

Although I would buy Routine shampoo myself to try at least once, and am also happy to recommend Routine conditioner, I don’t think it’s suitable for everyone.

Like if you have fine, thin or oily hair, if you have an especially sensitive scalp or known allergies to any of the (many!) botanical ingredients, you might want something more simple.

Revita Shampoo & Conditioner

Revita shampoo and conditioner are my favorite hair thinning products for good reason – they worked in stopping my hair loss. I love how they smell, the brand’s customer service and how they improved the texture and quality of my hair.

Although I didn’t notice miraculous regrowth results, after a few weeks of using Revita I did notice a small amount of baby hairs growing back into my patches. I should have stayed consistent with their use, though…which is why I’ve just ordered my next batch and I’ll stick with it for longer this time!

The Lady's Top Pick
  • Made by board certified dermatologists
  • Volumizing shampoo
  • Natural growth promoting ingredients & cruelty free
  • Antioxidant & DHT blocker
  • Sulfate free and paraben free
  • Amazon reviews report inconsistent/fake products – so order direct from Revita
Try Revita Read my Review

Vegamour Shampoo & Conditioner

Although admittedly, I think it was this brand’s amazing Gro serum that brought my hair back, to my bald spots and my eyebrow (which had disappeared postpartum), I love their other hair care products, too.

Like Routine shampoo and conditioner, they’re in the high-end market – and are actually quite a lot more expensive, at $86 for the set. For those who can afford it, Vegamour is a great brand. But it also has plenty of botanical ingredients that mightn’t agree with everyone. My husband kept sneezing after I used it and begged me to stop! Oh well.

Common Questions

Where can I buy Routine Shampoo?

Routine shampoo and conditioner aren’t available to buy on Amazon – you can only get them direct from the manufacturer, on their website.

Can you use Routine Shampoo every day?

Yes, you can use the shampoo and conditioner daily if you like. If you notice your hair getting oily (or overly dry), you could try them every other day instead.

Is Routine Shampoo safe for colored hair?

I wouldn’t recommend it as the surfactants included could make color fade faster than other shampoos which are more natural.

Final Thoughts: A Nice Addition to Your Routine!

As I said in the start of this post, I think one of the most important things you can do to reduce shedding and boost hair growth is to start with your scalp. To find a product that supports scalp health, rather than rubbing on a bunch of harsh chemicals or synthetic fragrances.

With that in mind, I think any product that means a healthier hair care routine is A Good Thing. And Routine shampoo seems like a pretty good option…apart from, perhaps, the potential side effects I mentioned and the fact that it mightn’t be suitable for certain hair types.

If you don’t fall into that category though, give it a try! Add some nourishing oils to your hair care regime and please share your experiences with your new Routine below!

Love & hugs,

Lady Alopecia Signature

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Lady Alopecia

Alopecian. Yoga Teacher. Copywriter. Here to share information, offer support and show people the adventures that can lie in hair loss. I’m proud to have alopecia and I want to help others embrace their baldness, too!

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Don't worry if I don't reply to your comments. I still love you. I'm just having a baby (maybe right now!). I'll be back in early 2024 for all your hairy or hairless needs. xo

32 Responses

  1. Hi I have been using your Routine products (shampoo and conditioner) for about 3 weeks. It seems to make my hair feel fuller but I noticed the other day when I was drying my hair it started burning it. I have never had that happen before this product. Please explain!

    1. Hi Vicki, I’m afraid that I don’t actually sell or make Routine products…I’m just a regular person with alopecia who tries to objectively review the top brands out there in the hopes of giving people the full story. I can’t manage to try all the products out there, however, so I haven’t been able to try Routine yet (I’m basing this post off other reviews and research into its ingredients). And from reading about the contradictions or side effects, I don’t think I’d want to try Routine!

      I’m so sorry to hear you’ve had this negative experience…how abrasive are we talking, like a tingling, itching and mild burning sensation or more severe??

      As I know that when I used Nioxin, I had this side effect at first (as my scalp got used to the formula). It wasn’t actually painful though, just a little uncomfortable…and that’s what ended up working for me! But if the reaction you’re having is causing you pain, I’d advise either reducing the number of times you use Routine per week (see if that helps!) and if not, using a more gentle shampoo instead. My favorite is Revita and I review it in full in this post. Thanks so much and take care!

  2. Hi, just stumbled across this post after buying a sample bottle of Routine. Not sure why I didn’t google reviews before!

    I’m wondering if you have a recommendation for a shampoo and conditioner for thinning color treated hair? I’m not quite ready to go embrace the grays. I was excited to try Routine as my mom has had excellent results with it, but she’s completely gray.

    1. Hello! I’m so sorry for the late reply, I’ve just had my second daughter so I’m only returning to the website now after a few months off. Thanks for your question…and your patience! Well, my favorite shampoo for thinning hair is Revita high-performance shampoo, which I talk about in this post. According to the brand who make it (DS Labs), it’s safe for color-treated hair, too. I also had a lot of success with Nioxin before – and they have 2 different systems for colored hair. System 3 is for color-treated hair that’s lightly thinning, while System 4 is for color-treated hair that has more progressed thinning. Finally, I’ve heard great things about Pura D’Or’s purple shampoo! You can read my full review about Pura D’Or here too…like Revita, it’s a really great and gentle brand for treating hair loss.

      Hope that helps, and good luck with whatever brand you choose!

      Emma / Lady Alopecia xo

  3. I appreciate what you are doing! I have read several posts & seen several videos on youtube about Routine. I have been using a pricey product, Actiiv, for over 6 months with no true results. I have been diagnosed with Lichen Planopilaris. It’s where the hair follicles die and cannot be revived. However, I have seen a tiny bit of growth since using Actiiv, but would like to find a product that has more natural ingredients. I am going to look into the product Revita to see if it gives me better results. Haven’t checked out the price yet, but could it be any more than $190 for a shampoo/conditioner set (Actiiv).

    1. Hi Carolyn, thanks so much for sharing about your experience with Actiiv and for your kind words, too. I hope you find Revita to be more helpful…it’s definitely better value but bear in mind, it’s used mainly to improve the condition of existing hair and nourish the scalp environment to encourage hair growth. If you have been already diagnosed with Lichen Planopilaris, the chances are less that a natural shampoo like Revita would work but you could give it a try anyway – at the very least, you’ll definitely be saving money compared to Actiiv! It might be worth doing a regular scalp massage with coconut oil and a few drops of peppermint and rosemary essential oils, too. Good luck! Emma/Lady Alopecia x

  4. I’m surprised that you feel the Routine brand is extremely pricey. I just checked out Revita and it’s even more expensive? I think any quality shampoo will be more than a drugstore shampoo but you kinda get what you pay for in all things. I’ve been using Routine for about a year now and can see a difference in shedding. I have hypothyroidism and it’s been a struggle to slow down the shedding. Routine has helped and I could see a difference when I tried to stop for a while. I don’t love the fragrances (I’ve tried them all) but this shampoo does work for me. I do have an oily scalp but I don’t see a major difference using Routine. Just my thoughts, best of luck in your hair journey!

    1. Hi Lisa, that’s a good spot and thanks for bringing it to my attention. I didn’t mean to insinuate that one was much cheaper than the other, just that Routine isn’t exactly cheap compared to many other shampoos out there. (Granted, the quality stuff should cost more though, you’re right about that!)

      Although Revita has gone up in price a bit recently since I wrote this post (unfortunately!), in my mind it’s still worth it as it was so effective for me, and didn’t come with any side effects. With Routine…well, I couldn’t say for sure but I’ve just read that the ingredients could be more damaging, especially for those with sensitive scalps. I”m always so happy to hear positive stories of hair regrowth though, whatever treatment it is that helped, so it’s amazing to hear how Routine has helped you.

      Hopefully my readers might get inspired to try it after your experience…so thanks for taking the time to write in!

      Love Emma / Lady Alopecia x

  5. I started using Routine shampoo, conditioner and vitamins about two years ago after my brother expressed concern over my thinning hair. It took a few months to start really noticing a difference but now, two years later, my hair is at least twice as thick as it was and I’m hoping to regain the fullness I had in my youth. Hair loss is frustrating and it takes a long time to really see the benefits but my delicate hair got stronger, thicker, shinier and believe it or not, LESS GRAY (all the new hair came in brown) than before. I highly recommend Routine products!!!

    1. Hi Stephanie,

      That’s really wonderful, thank you so much for sharing! It’s always hard to know what will/won’t work and there are so many products out there, it can be a bit overwhelming at times. I haven’t personally been able to try Routine yet so I’m really grateful to my readers when they share their own experiences, especially when it’s such a glowing summary (brown hair instead of grey, wow!). Thank you for contributing to the hair loss community and wishing you all the very best on your regrowth journey!

      Love Emma / Lady Alopecia x

    1. Hi Vanessa, thanks for your question. And apologies for the very slow reply, I’ve just had a baby so I’m only getting around to replying now to messages! ALthough the manufacturers say it’s safe for color-treated hair, and another review I read gushed about how it was the only color-appropriate shampoo that didn’t make their scalp itchy, be aware that Routine contains Sodium C14-16 Olefin Sulfonate, which is a strong cleansing agent that could potentially cause your color to fade more quickly. Maybe you could try it for a week or two and if it doesn’t seem to affect the tone of your hair color, keep it up?! Hope that helps!

  6. I started having hair loss a few months ago. Went to the derm who says it may be low ferritin OR whatever that is called when you lose hair after a virus or trauma or childbirth. My ferritin was an 8 so I started on iron pills a week ago. All that to say, it’s still falling out. I tried Routine and after three days, my hair feels thicker but it also feels dried out, and so far no miraculous lessening of hair loss.
    What would you recommend? Do you think the Revita shampoo and conditioner with the Vagamour serum would be good? The Routine is getting returned. I swear it’s caused breakage already.

    1. Hi Tricia, thanks for your question! And it’s hard to pin down the cause of hair loss, often it’s a combination of factors. But yes, low ferritin is a common trigger (especially for women) so it’s great that you’re taking some iron to help with this. (Quick tip in case your derm didn’t suggest it…take Vitamin C at the same time, either in a supplement form or just eat an orange, it helps the body to absorb iron more easily!)

      As you had only started taking the pills a week before posting your comment, I wouldn’t worry…the hair fall cycle could go on for a couple of months so it may take time to see significant changes (whether that’s a reduction in hair loss or an improvement in growth)…that’s why most products will recommend at least 3 months’ of daily use before noticing results. Of course, good ones can show improvements in quality/thickness after a couple of washes, so it’s great that you started to see thicker hair after using Routine! I wouldn’t worry about it feeling drier at the start, that could just be your scalp getting used to the new formula, and this should improve after 2 weeks or so.

      Personally, my favorite is Revita shampoo and conditioner and that’s what I would recommend (yep, alongside Vegamour serum, if you can afford it!)…but since you’ve paid for and have started using Routine already, maybe finish it off and see if it improves? I known it’s been a few weeks since you posted this, though…so if the dryness or breakage is still continuing and you’ve been using the products consistently for 2 or more weeks then maybe switching to Revita could be good for you.

      Hope that helps, and feel free to post again with your progress! Emma / Lady ALopecia x

  7. I have been using Routine for a year and have had great results. Significantly decreased hair fall, regrowth and less breakage. Highly recommend.

        1. Sorry Deb, nope my hair isn’t colored so I’m afraid I can’t give you an answer on this! Anyone else with color-treated hair here that has used Routine Shampoo? Can you please share your thoughts with Deb??

  8. Routine shampoo and conditioner seemed to give me body week 1. Week 2 it broke my scalp out with sores, flakes and itching. I asked them why their ingredients are not listed on the bottles and they told me it is because they are always changing the ingredients so they are listed on line!!!! So now I have no way to know what caused the scalp issue. In the long run it took 3 weeks to get rid of the breakout and caused even more hair loss

    1. Hi Karen,

      Thanks so much for sharing your experience and I’m really sorry to hear about those awful side effects you experienced…it just backs up my concerns about why they don’t include at list of ingredients on their bottles! And they aren’t listed online either, from what I could find, all sounds a bit dodgy to me. I’m so sorry this happened to you and I hope your hair has managed to recover since. Thank you so much for taking the time to share this with me and my readers, though – hopefully it will deter anyone from buying Routine products!

      Take care,

      Emma x

      1. The Routine shampoo and conditioner ingredients are listed on their website. The full list of ingredients is under the FAQ.

    1. Hi Julia,

      While I appreciate that people are entitled to their opinion, I don’t appreciate the words you’re using to express it. Calling someone ‘pathetic’, when you clearly haven’t read about my story or the fact that I’m an alopecian simply trying to help other people find things that could help them cope with hair loss, isn’t really fair. And no, I am not getting paid for this post. I state right at the top and in my disclaimer page that I may earn a small affiliate commission on some products I recommend on Lady Alopecia but I’m not paid to write posts…I just want to provide people with the kind of information I never had. I’m very open and transparent about what I do here, that there are no miracle cures but that some things can help to reduce shedding, and I want to give people all the information possible.

      If you actually took time to read this post rather than jumping to accusations straight away, you might see that I’m not pushing Routine shampoo on anyone – in fact, I mention its risks and contraindications, noting that it probably wouldn’t suit everyone. So if I was getting paid by Routine to write this, I’d be doing a pretty bad job!

      Anyway, my advice would be to do your background reading on the author of posts before launching an attack against someone who’s just genuinely trying to help. But that’s just my opinion.

      Wishing you all the best!


      1. Excellent response Emma. Ms. Colbert was obviously in a “mood”. I read you all the time and appreciate your unbiased and factual reviews. Thank you and keep up the great work. 🙂

        1. That’s so lovely to hear Suzy, thank you so much for your kind words…they really mean a lot. I know I can’t please everyone or include all the information but I do my best! (PS and sorry for the long delay in getting back to you, I had my second daughter back in November so I’m only – slowly – returning to the website now!) Wishing you all the very best. xo

    2. Confused as to why you would jump to this conclusion when he recommends other products outside of Routine.

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