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About

Emma (aka Lady Alopecia) is a bald optimist who’s had alopecia for 20 years. This site is packed with info, advice and tonnes of positivity to help you in every step of your alopecia journey. 

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I’m not a doctor! Any advice I give is based on my own research and personal experiences with alopecia. I also participate in the Amazon Services LLC Associates program – meaning I may earn a small commission from the Amazon products I link to. But I only endorse ones that I’ve tried or trust! This fascinating Disclaimer Page has more info.

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